Unnatural Link Penalty

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This is a case study about how we recover a client’s website from an unnatural Link Penalty, in less than 4 weeks. There was a complete loss of ranking for the most of the profitable keywords resulting in more than 90% loss of traffic from organic results.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

To recover from an unnatural Link Penalty within 4 weeks

Solution

We analysed the complete link profile of the website. We found that there was couple of issues which includes low quality backlinks and exact match anchor text. To tackle this problem, we created 2 teams. One team for removing the low quality links and other for creating new backlinks from high-authority websites. Within the 2 weeks, we removed most of the low-quality backlinks and rest of the backlinks were submitted to Google Disavow tool. We documented everything from starting and created a comparison report of the website backlink profile. Then, we filed a Google Reconsideration Request. 

Results

The regular efforts of our team finally won the battle. We managed to restore the rankings on the top potions for all the keywords. Traffic on the website also improved significantly. The extensive restoration brought the site to the position it was before the penalty. The Google penalty finally withdrawn from the site and our clients' website attained credible position in search results. 

Restored Rankings

Increased Traffic

Removed Penalty

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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